融媒体传播格局下高职院校思想政治教育创新研究

Research on Innovation of Ideological and Political Education in Higher Vocational Colleges under the Pattern of Integrating Media

随着媒介技术的不断整合,媒介形式推陈出新,信息传播发生了深层次的变革。融媒体时代,高职院校的教育主体、对象、内容及成效都呈现出新的特征。融媒体传播格局为高职院校思想政治教育带来机遇的同时也带来了严峻的考验,高职院校要树立融合思维理念,利用融媒体技术设计互联网思想政治教育内容,创新思想政治教育模式,探索融媒体传播格局下的高职思想政治教育工作发展路径。

With the continuous integration of media technology,the introduction of new media forms has led to profound changes in information dissemination.In the era of media integration,the main body,object,content and effectiveness of higher vocational colleges are showing new characteristics.The pattern of media integration has brought opportunities and rigorous tests to ideological and political education in higher vocational colleges.Higher vocational colleges must establish the concept of integrated thinking,use media technology to design online ideological and political content,innovate ideological and political education mode,and explore the development path of higher vocational ideological and political education in the context of media communication.