浅析报纸新闻客户端的细分趋势

Analysis on the Subdivision Trend of Newspaper News Client

新时期新媒体的日益发展,深刻影响着传媒业的走向,传统纸质媒体受到的冲击充分地体现在报刊上。越来越多的报纸开始寻求向新媒体转型,传统报纸和网络媒体融合的发展模式渐渐成为趋势。数据显示,手机新闻客户端已成为主要的新闻传播渠道。由于客户端众多,竞争激烈,差异化竞争趋势也逐渐显现。本文对报纸数字化的发展过程进行了论述,分析了新媒体环境下传统报纸新闻客户端的规模、数量、市场占有率以及竞争的差异化。对报纸新闻客户端的细分趋势,从本土化、功能性、创新型等不同角度研究探讨报纸新闻客户端发展的更多可能,提出在细分趋势下的实际运营中,报纸新闻客户端面对媒介融合应转变思考范式,根据细分定位,更加精准地为特定对象服务。

In the new era,the development of new media has a profound impact on the trend of media industry,and the impact of traditional paper media is fully reflected in the press.More and more newspapers began to seek the transformation of the new media;and the integration of traditional newspaper and network media has become the trend.Data show that the mobile phone news client has become the main channel of news dissemination.Due to the large number of clients,the competition is intense,and the trend of differentiation competition is gradually emerging.In this paper,the development process of newspaper digitization is discussed,and the size,quantity,market share and competitive differentiation of traditional newspaper news client under the new media environment are analyzed.The segmentation trend,newspaper news client from the localization,function,different perspectives on innovation of more newspaper news client development,puts forward the practical operation in the segmentation under the trend,the newspaper news client facing the media convergence should change the thinking paradigm,according to the segmentation,we can provide more accurate service for a specific object.