文旅融合赋能市级全域旅游发展范式研究——以锦州市为例

Research on the development paradigm of integration of literature and tourism empowerment in municipal comprehensive tourism--Taking Jinzhou as an example

全域旅游发展是2015年我国提出的国家发展战略,2019年是我国文旅融合发展的元年,辽宁省作为我国的文化旅游大省,全域旅游、文旅融合发展成为赋能辽宁老工业基地振兴的重要抓手,文旅融合赋能全域旅游发展模式与路径研究成为必要.锦州率先成为全域旅游市级示范点,其全域旅游资源丰富、空间分布组合优良.基于ASEB栅格分析方法,供需双视角解析了锦州发展全域旅游的优势、劣势、机遇、挑战,探寻得出锦州全域旅游的1234文旅融合发展战略和旅游者、旅游活动、旅游产业的泛化路径.

Comprehensive tourism development is a national development strategy of China which was proposed in 2015,and 2019 the first year of the integration of tourism and culture.As a strong cultural and tourist province,Liaoning,which is also an Old Industrial Base,could be revitalized by the development of comprehensive tourism and the integration of tourism and culture.So,it is research to study the development modes and approaches of comprehensive tourism empowered by the integration of tourism and culture.With rich tourism resources and excellent spatial distribution combination,Jinzhou takes the lead in becoming a municipal demonstration site of comprehensive tourism.Based on ASEB grid analysis method,this paper analyzes the advantages,disadvantages,opportunities and challenges of Jinzhou’s development in the comprehensive tourism from the perspective of supply and demand,and explores the 1234 integration of literature and tourism development strategy of Jinzhou’s comprehensive tourism,and seeks the path of generalization in tourists,tourism activities and tourism industry.