基于用户行为的高校图书馆互动策略研究

Research on Interactive Strategy of University Library Based on User Behavior

高校图书馆通过良好的互动策略来不断积累读者群体,实现文化传导,有助于提升高校图书馆核心价值发挥,顺应互联网背景,对推动高校图书馆的可持续发展有重要意义,同时,从高校图书馆用户行为角度出发,高校图书馆在开展互动过程中,应当要积极开展丰富多样的读者互动活动、探索图书馆“互联网+”互动模式、加强自身服务能力的建设等。

It is of great significance for university library to accumulate readers and realize cultural transmission through good interactive strategies.It helps to enhance the core value of university libraries,and it is of great significance to promote the sustainable development of university libraries in accordance with the internet background.In the meantime,from the perspective of user behavior,university libraries should actively carry out various interactive activities of readers,explore the interactive mode of“internet plus”and strengthen the construction of their own service capacity.