基于社会网络分析的合肥“中国声谷”形象传播研究

Research on the Image Communication of“China Sound Valley”of Hefei with Social Network Analysis

随着城市化进程的推进和区域竞争的需要,城市形象传播的作用日益凸显,依托大众媒介进行有效的舆论引导、打造特色城市名片成为热议话题。通过对微信公众平台中有关合肥"中国声谷"的新闻文本进行社会网络分析发现,研究时段内关于"中国声谷"的相关报道总体较为丰富,通过多元化的微信公众号主体发布的"中国声谷"与地域创新、总体建设等主题相关内容,对"中国声谷"形象进行了建构。在城市形象传播过程中,政府、媒体和大众应共同协作,深耕主题,拓展地方知名度。

With the advancement of urbanization and the need for regional competition,the role of urban image communication has become increasingly prominent.Relying on mass media for effective public opinion guidance to create unique city business cards has become a hot topic.Through a social network analysis of the news about“China Voice Valley”in the WeChat public platform,it was found that the relevant reports about“China Voice Valley”were generally various during the research period.“Sound Valley”and related topics such as regional innovation and overall construction have constructed the image of“China Sound Valley”.In the process of urban image communication,the government,the media and the public should work together to explore the theme and facilitate the local voice communication.