传播符号学视阈下乡村形象建构探析

On the Construction of Rural Image from the Perspective of Communication Semiotics

基于传播符号学视角,探究乡村符号建构、符号分类、符号传播和符号表达对乡村形象建构的重要性。具体围绕乡情、乡民和乡景三个方面展开论述,提出以塑造符号化的价值传播体系和健全符号化的“通路”传播渠道为路径助推乡村形象建构。以期对符号传播与乡村形象建构的关系有更深入的了解,为推进乡村形象建构提供一定的参考与借鉴。

Based on the perspective of communication semiotics,this paper explores the importance of rural symbol construction,symbol classification,symbolic communication and symbolic expression to the construction of rural image.The paper elaborates on the three aspects,namely:nostalgia,villagers and landscapes.It proposes to build a symbolic value communication system and a sound symbolic“channel”communication to promote rural image construction in hoping to have a deeper understanding of the relationship between symbolic communication and rural image construction.It also hopes to provide a certain theoretical basis and reference value for the actual rural image construction work.