中国冰球产业发展策略初探

Preliminary Study on Development Strategy of Chinese Ice Hockey Industry

2022年北京冬奥会的成功申办为我国冰球产业实现长远发展带来契机。尽管冰雪产业发展前景广阔,我国在推广冰雪运动方面取得不小成绩,但就冬季项目而言特别是冰球项目而言,与世界冰雪强国相比,仍然存在冰球产业占比较低、冰球场馆数量匮乏、冰球运动的群众基础和文化根基薄弱等问题。本文采用文献资料法、实地调查法和专家访谈的方法,针对我国冰球产业发展现状和存在的问题,提出优化冰球产业战略布局的6点建议。旨在为我国冰球产业的发展提供新思路。

The successful bid for the 2022 Beijing winter Olympics will bring more opportunities for the long-term development of China's ice hockey industry.Although snow industry development has a promising prospect and it have made considerable achievements in the promotion of ice and snow sports in our country,compared with ice and snow world powers,in terms of the winter project especially ice hockey,there are still many problems.This paper proposes to optimize the strategic layout of the hockey industry in light of the development status and existing problems of China's ice hockey industry using the methodology of literature review,field investigation and expert interview.In view of the development status and existing problems of the hockey industry in China,this paper puts forward six suggestions on optimizing the strategic layout of the hockey industry.It aims to provide new ideas for the development of China's hockey industry.