我国社会主要矛盾改变视角下健身俱乐部发展:机遇与挑战

Development of Fitness Clubs from the Perspective of Change of Social Principal Contradiction in China:Opportunities and Challenges

基于我国社会主要矛盾发生改变的视角,运用文献资料法、数理统计法以及专家咨询法等研究方法,对我国健身行业的机遇和挑战进行研究与分析。研究概括出我国健身俱乐部发展面临着国家政策大力支持,老龄市场潜力巨大,健身意识逐渐增强以及消费能力日益提高等机遇。与此同时,剖析了健身俱乐部发展出现的新挑战,即新兴模式异军突起,传统模式按行自抑,专业人员相形见绌以及服务理念置若罔闻等。并提出优化经营模式是关键,提升服务质量是中心,鼓励良性竞争是动力,培养专业人才是基础等几点思路应对挑战。

In view of the change of the main social contradictions in our country,this paper studies and analyzes the opportunities and challenges of fitness industry in China by using the methods of literature,mathematical statistics and expert consultation.The study summarizes that the development of fitness clubs in China is facing with such opportunities as the support of national policy,the potential of the aging market,the enhancement of fitness consciousness and the increasing consumption ability.At the same time,this paper analyzes the new challenges in the development of fitness clubs,such as the emergence of new models,the traditional model has limitations,the professional quality is low and the service concept is ignored.It puts forward that optimizing the business model is the key,improving the service quality is the center,encouraging healthy competition is the motive force,and training professional talents is the foundation.