摘要
《两地书》是一档由中央媒体和武汉本土媒体合力打造的抗疫特别节目。该节目开创了电影人为抗疫一线人员"写信+读信"的模式,颇具仪式感的形式让电视机前的观众得到精神的洗礼。作为主流媒体探索话语创新的路径之一,节目以文化分享代替灌输性宣讲,有效唤起了民众的身份认同和情感归属。
Letters from Beijing to Wuhan is a special TV program jointly produced by Wuhan local media and the central media to fight against COVID-19.In this program,film practitioners write and read letters for people fighting on the front-line of COVID-19.It is like a spiritual cleansing for the audience.As one of the ways for the mainstream media to explore the adjustment of discourse,the program replaces policy preaching with cultural sharing,which effectively arouses the public’s identity and emotional belonging.
出处
《传媒观察》
2020年第6期41-47,共7页
Media Observer
关键词
电视节目
书信体
《两地书》
TV program
epistolary form
Letters from Beijing to Wuhan
