浅论高校人才培养方案的创新设计与实施——以销售工程专业为例

A Case Study of an Innovative Conceptual Design and Implementation of the Degree Programs

应用科学大学各专业的人才培养都旨在通过实践型的教学为学生从事所期望的职业做好准备。因此,教学计划需要涵盖将来日常职业活动会涉及的专业领域。通常情况下,教学计划并不考虑培养学生用以胜任将来工作所必须具备的综合能力。但阿沙芬堡应用科学大学的销售工程专业“国际销售工程管理”独树一帜,开设了大量复合式学习模块,这些以研讨课方式授课的模块专注于培养销售工程师的综合能力,学生需要在学术教育层次学习基础理论知识,并将其直接应用于模拟的销售情境中。以“国际销售工程管理”专业为例,阐释如何采用创新思路设计并建设新专业。

Degree programs at universities of applied sciences are designed to prepare students for a practical introduction to the desired professions.Their curricula contain subjects required for daily professional work.However,it often lacks the combination of all the skills required to practice the profession.This is different in the sales engineering degree program“International Technical Sales Management(ITV)”of the Aschaffenburg University of Applied Sciences.This course program offers numerous hybrid modules.In these seminars,the fields of competence of sales engineers are addressed simultaneously.At an academic level,students first learn the theoretical basics and implement them directly in sales simulations.This paper describes how to design and implement new study programs with such an innovative concept as ITV.