“椰行”APP 旅游平台模式探究

Explore the Tourism Platform Model of "coconut travel" APP

本文对海南自贸区建设背景下的旅游平台模式进行探究,主要以项目设计的“椰行”APP为例展开。本文首先分析了该软件平台的可行性,介绍其符合市场需求的具体设计,以及其运行过程中的保障性措施。其次,分析其应用性,从授权模式、平台媒合模式、广告模式几个方面展开,分析其盈利实现。最后,对其核心竞争力进行分析,主要表现在交友互动性强、参与者广泛、提供多样化互助平台、具有急救手册板块几个方面,并通过与其他APP的比较,凸显其竞争力。

This paper explores the tourism platform model under the background of the construction of free trade zone in Hainan,mainly taking the"coconut travel"APP designed by the project as an example.This paper first analyzes the feasibility of the software platform,introduces the specific design of the platform in line with the market demand,and the guarantee measures in its operation.Secondly,it analyzes its application,and analyzes its profit realization from the aspects of authorization mode,platform media cooperation mode and advertising mode.Finally,the analysis of its core competitiveness is mainly reflected in the strong interaction of friends,a wide range of participants,the provision of a variety of mutual assistance platform,with the first aid manual section of several aspects,and through the comparison with other apps,highlight its competitiveness.