公共图书馆玩具服务对儿童阅读推广的影响研究——来自广州图书馆的证据

On the Influence of Toy Service on Children s Reading Promotion in Public Libraries——Evidence from Guangzhou Library

近年来,以玩具服务为代表的图书馆细分群体服务受到业界重视,但玩具服务对阅读推广等图书馆核心业务的影响尚缺乏足够探讨。本研究考察了玩具服务对儿童阅读推广服务的影响,发现读者在认知层面的态度和现实层面的参与存在明显的矛盾:绝大多数读者认为玩具服务能够增进对其他阅读推广服务的了解,并促进儿童阅读行为的发展;但频繁参加玩具服务的读者并没有表现出明显的对其他阅读推广服务的更多了解和实际参与。研究分析了这一现象产生的原因,并采用“认知—情感—意动”理论对该现象进行解释,从增进服务认知、触发情感体验、引导意动发生三个方面为图书馆细分服务与核心业务的联动发展提出了建议。图2。表10。参考文献21。

In recent years,the library segmentation services represented by toy service have been paid more attention to by the library industry.However,there is still insufficient discussion on whether toy service can impact on the development of library core business such as reading promotion.The study investigated the influence of toy service on reading promotion services,and found that there was a clear contradiction between the cognitive attitude and realistic participation of readers:the vast majority of readers believed that toy service could enhance their understanding of reading promotion services and promote the development of their children s reading behaviors,but readers who participated more frequently in toy service had not shown more understanding towards and actual participation in reading promotion services.This paper analyzes the causes of this phenomenon,explains this phenomenon from the theoretical perspective of“cognition,affection and conation”,and puts forward suggestions for the linkage development of library segmentation services and core business from three aspects of enhancing service cognition,triggering emotional experience and guiding practical actions of readers.2 figs.10 tabs.21 refs.