摘要
Rwanda’s coffee beans find their way to the Chinese market through live-streaming platforms In just the blink of an eye,3,000 packs of coffee beans,weighing 1.5 tons,were sold during a live-streaming session.The sale took place on May 14 in a live-streaming studio of Tmall Global,an ecommerce platform of Alibaba Group.As a result of the COVID-19 pandemic,coffee sales in Rwanda have fallen sharply over the last few m onths and m any farm ers are facing a difficult situation.