新时代汉语国际推广中的“中国形象”传播策略研究

Research on Communication Strategy of“China Image”in International Promotion of Chinese in the New Era

塑造良好的“中国形象”已成为中国走向世界、展现大国风采的重要途径之一。国际汉语推广工作是一项国家和民族的事业,是体现我国强大综合国力的重要环节,是“中国形象”构建的重要内容,是“中国形象”塑造的组成部分。因此,在中国特色社会主义新时代,“中国形象”与国际汉语推广二者息息相关。如何立足新时代,在汉语国际推广中树立与传播“中国形象”提出了具体的策略。

To form a good“China Image”has become one of the important ways for China to go to the world and demonstrate the elegant demeanor as a great country.International promotion of Chinese is a State and National career which is an important part for embodying our powerful national strength and constructing China Image.Therefore,in the new era with Chinese socialism characters,China Image and international promotion of Chinese is linked closely.As to keep a foothold in the new era,it proposed specific strategy in erecting and spreading China Image in the international promotion of Chinese.