文化产业视域下文化类综艺节目发展和影响探析

On the Development and Influence of Cultural Variety Show from the Perspective of Cultural Industry

从响应政策号召和适应市场需求出发,各级电视台近年来推出了不少优秀的文化类综艺节目,且节目的影响日益广泛。这些节目在社会层面推动了传统文化的传承,拉近了文化与大众的距离,促进了文化的对外传播;在经济层面提升了文化产业和其他相关产业发展的水平。文化类综艺节目的前景值得进一步期待,对其接下来的发展路径的探讨应当更加深入。

In response to the policy call and market demand,CCTV and major satellite TV have launched many excellent cultural variety shows in recent years,and the impact of the programs is increasingly widespread.These programs have promoted the output of traditional culture at the social level,shortened the distance between culture and the public,and promoted the external communication of culture.At the economic level,it has improved the development level of cultural industry and other related industries.The prospect of cultural variety shows is worthy of further expectation,and the discussion of its next development path should be more in-depth.