会展业的“品牌建设”浅析

Analysis of"Brand Building"in MICE Industry

对会展品牌理念进行梳理,分析会展业发展过程中“塑造会展品牌的要素”;提出推动会展品牌建设、提升品牌认可度的措施。

This article firstly sorts out the concept of MICE brand,and then expatiates on the"elements that shape the MICE brand"in the development of MICE industry.It also puts forward the measures to push MICE brand construction and enhance the brand recognition in the development of MICE industry.