考虑消费者差异下网约车和出租车市场的均衡分析

Equilibrium Analysis of Online Taxi Market Considering Consumer Differences

网约车平台自成立以来,一直以补贴政策作为吸引消费者的噱头。基于消费者类型的差异,研究网约车补贴政策对于出租车市场均衡的影响。从不同时期网约车公司和出租车公司的竞争策略来研究市场均衡情况,结果表明在存在消费者偏好差异的情况下,网约车公司在不同时期需要采取不同的补贴政策来获得最优的利润。此外,网约车公司可以通过改变消费者偏好、培养更多的潜在用户来提高收益。

The online car-hailing platform has been using subsidy policy as a gimmick to attract consumers.Based on the different types of consumers,this paper studies the effect of online taxi subsidy policy on taxi market equilibrium.This paper studies the market equilibrium from the competition strategies of taxi companies and online taxi companies in different periods.The results show that online taxi companies adopt different subsidy policies for drivers and consumers in different periods to obtain optimal profits.In addition,the company can increase revenue by cultivating more potential users.