中小城镇特色发展中的文旅融合——以乡村博物馆为中心的研究

Integration of Culture and Tourism in the Characteristic Development of Small and Medium-sized Towns——A Study Centered on Rural Museum

乡村博物馆是我国中小城镇特色发展中的新事物,承担着整合广大乡村地区各种历史文化遗产,开发遗址、遗迹类旅游资源,保护文化与自然生态环境,推动新农村建设和乡村振兴,继而实现全域旅游目标的现实责任。以中小城镇特色发展为导向,重点研究以乡村博物馆为核心的文化与旅游业融合的形式、渠道、功能和意义,结合当代博物馆经营管理理论,探讨推动乡村文化旅游产业发展的路径,以期对新时代乡村振兴和中小城镇建设新旧动能转换提供参考和借鉴。

Rural museum is a new thing in the characteristic development of small and medium-sized towns in China.It undertakes the practical responsibility of integrating various historical and cultural heritages in rural areas,developing tourism resources such as sites and relics,protecting cultural and natural ecological environment,promoting the construction of new countryside and rural revitalization,and then realizing the goal of tourism in the whole region.Guided by the characteristic development of small and medium-sized towns,this study focuses on the form,channel,function and significance of the integration of culture and tourism industry with rural Museum as the core.Combined with the management theory of contemporary museums,this study explores the path to promote the development of rural cultural tourism industry,in order to provide reference for the revitalization of rural areas in the new era and the transformation of new and old momentum of the construction of small and medium-sized towns.