结构的突破:语境概念与符号学的实践--评张碧《社会文化符号学》

The Breakthrough of Structure:The Concept of Context and the Practice of Semiotics--On Zhang Bi’s Social Semiotics of Culture

社会文化的多元化发展为当今学者全面分析社会文化带来了困难,其中最为棘手的困难恐怕在于无法找到"称手"且统合的学术理论。张碧《社会文化符号学》一书引入符号学理论来分析社会文化,本书以研究对象为标准分为"原始社会文化研究的符号学实践"和"现代社会文化研究的符号学实践"两篇。结构主义作为本书的分析起点,其静态眼光一直为后人所诟病,书作者以"语境"为要点,对结构主义的封闭性与形式主义进行了突破,认为"语境"问题是对结构主义本身封闭性与形式主义的突破点,也是符号学走入社会实践领域的关键。

The diversified development of social culture has brought about difficulties for scholars to comprehensively analyze social culture,among which the most intractable difficulty is probably that they cannot find an appropriate and unified academic theory.Zhang Bi’s Social Semiotics of Culture introduces the semiotic theory to analyze social culture,which is divided into two chapters:"semiotic practice of primitive social and cultural research" and "semiotic practice of modern social and cultural research" according to the research object.Structuralism is the starting point in this book,the static analysis in structuralism has been criticized by later generations.However the author takes "context" as the key point to break through the closure and formalism of structuralism,and holds that the "context" is the breakthrough point to the closure and formalism of structuralism itself,and also the key point for semiotics to enter the field of social practice.