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新时期提升图书发行的实践与思考

Practice and Reflections on Promoting Book Publishing in the New Period
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摘要 伴随互联网的普及和电商平台的崛起,图书发行环境已然发生变化,这对传统图书发行行业而言,是一个不小的冲击,需在新时期下及时作出调整与改变,从而抓住时代机遇实现加快发展。新时期下,想要进一步提升图书发行就需要采用新手段、新技术,及时将网络理念融入图书发行过程中,方能起到不错的效果。论文针对新时期提升图书发行进行深入探究,提出一些合理性的实践策略,以求促进图书发行企业的顺利转型。 With the popularization of internet and the rise of e-commerce platform,the environment of book publishing has changed,which has a great impact on the traditional book publishing industry.We need to be adjusted and changed in time in the new era,so as to seize the opportunity of the times to accelerate development.In the new period,if we want to further promote the book publishing,we need to adopt new means and new technology,and integrate the network idea into the book publishing process in time.This can have a good effect.This paper makes a deep research on the promotion of book publishing in the new period,and puts forward some reasonable practice strategies to promote the smooth transformation of book publishing enterprises.
作者 武晓彤 WU Xiao-tong(Xinjiang People's Press,Urumqi 830000,China)
出处 《中小企业管理与科技》 2020年第11期156-157,共2页 Management & Technology of SME
关键词 新时期 提升 图书发行 实践 new era promotion book publishing practice
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