旅游商品购买行为影响因素研究——以三亚游客为例

Research on Influencing Factors of Tourism Commodity Purchase Behavior——Taking Tourists in Sanya as an Example

在旅游业中,旅游商品作为一项必不可少的项目,既可以直观地传播旅游地的形象,又可以有效地提高旅游区整体经济效益。因此,想要促进旅游业发展,我们需要从旅游商品入手,思考怎样才能发挥旅游商品的作用。论文以人口、商品、心理、相关群体、环境和口碑六类因素为出发点设计问题对三亚游客进行了问卷调查,在调查的基础上,总结出了三亚游客旅游商品购买行为存在的问题和发展对策。

In the tourism industry,tourism commodities,as an essential item,can not only directly spread the image of the tourist destination,but also effectively improve the overall economic benefits of the tourist area.Therefore,in order to promote the development of tourism,we need to start with tourism commodities and think about how to play the role of tourism commodities.Based on the six factors of population,commodities,psychology,relevant groups,environment and word of mouth,this paper conducts a questionnaire survey on tourists in Sanya and summarizes the existing problems and development countermeasures of tourists'purchasing behavior of tourist commodities in Sanya based on the survey.