摘要
为研究线上定制对制造商和零售商利润以及产品价格的影响,建立制造商在线上渠道提供定制产品、零售商在线下渠道提供标准产品的双渠道供应链模型,利用Stackelberg博弈求出制造商和零售商的最优决策,并与常规双渠道供应链相比,分析定制程度和交付时间的影响。结果表明:与常规双渠道供应链相比,提供线上定制产品对制造商和零售商都有利;交付时间越长,线上定制产品价格越低;线上产品定制程度越高,制造商的利润越低。
To study the impact of online customization on the profits of manufacturers and retailers and the price of products,a dual-channel supply chain model for manufacturers to provide customized products in the online channel and retailers to provide standard products in the offline channel is established.The optimal decision-making of manufacturers and retailers is obtained by Stackelberg game,the dual-channel supply chain is compared with the conventional dual-channel supply chain,and the impact of customization degree and delivery time is analyzed.The results show that:providing online customized products is beneficial to both manufacturers and retailers compared with the conventional dual-channel supply chain;the longer the delivery time,the lower the price of online customized products;the higher the customization degree of online products,the lower profit the manufacturer can get.
作者
张荣
马玲娟
刘斌
ZHANG Rong;MA Lingjuan;LIU Bin(Institute of Logistics Science&Engineering,Shanghai Maritime University,Shanghai 201306,China;School of Economics&Management,Shanghai Maritime University,Shanghai 201306,China)
出处
《上海海事大学学报》
北大核心
2020年第2期65-70,共6页
Journal of Shanghai Maritime University
基金
国家自然科学基金(71571117)
教育部人文社会科学规划项目(18YJA630143)。
