信息化时代高校校园文化建设新媒体路径探析

Discussion of New Media Approaches to Campus Culture Construction at Colleges and Universities in Information Age

随着信息化技术的飞速发展,新媒体以其迅猛的势头占据了高校大学生的主体生活,对校园文化建设产生显著影响。文章以校园新媒体为研究对象,通过分析新媒体给校园文化建设带来的积极影响与消极影响,并结合利用新媒体发展校园文化的必要性,从实践的角度来探讨在新媒体环境下,推动校园文化建设发展的具体对策。

With the rapid development of information technology,nowadays new media have,swiftly and strongly,taken a main position in college students′life and had a remarkable impact on the construction of campus culture.This paper studies both the positive and negative effects the new media have brought about for the construction of campus culture.It also discusses the necessity of developing campus culture and proposes specific solutions from the practical perspective.