中国葡萄酒产业国际竞争力评价研究——基于贸易绩效评价视角的分析

Research on Evaluation of International Competitiveness of Chinese Wine Industry——Based on the perspective of trade performance evaluation

本文基于2009-2018年数据,借助相关贸易绩效评价指标工具,从价格水平、市场份额和贸易效益等方面对10个国家葡萄酒产业国际竞争力进行分析,并运用熵权法构建多维评价指标体系进行综合评价。结果表明:法国、意大利、西班牙、澳大利亚和智利等国葡萄酒产业国际竞争力强,对我国葡萄酒产品的出口威胁较大;我国葡萄酒产业国际竞争力呈逐年上升态势,但与葡萄酒产业强国相比,仍存在明显差距,综合国际竞争力偏弱。根据研究结论,本文为提升我国葡萄酒产业国际竞争力提出相关建议。

Based on the data of 2009-2018,this article analyzes the international competitiveness of the wine industry in 10 countries from the aspects of price level,market share and trade efficiency with the help of relevant trade performance evaluation index tools,and uses the entropy weight method to construct a multidimensional evaluation Comprehensive evaluation of the index system.The results show that France,Italy,Spain,Australia,Chile and other countries have strong international competitiveness,which poses a great threat to the export of China's wine products.The international competitiveness of China's wine industry is increasing year by year,but compared with the strong countries of the wine industry there is still a clear gap,and overall international competitiveness is weak.According to the research conclusions,this article puts forward suggestions for enhancing the international competitiveness of China's wine industry.