摘要
民众心态可以全方位反映社会发展过程中产生的情绪、共识和价值取向,它是舆情危机事件频发的潜在动因。新时代民众心态的负面成分直接反映为舆论场生态,导致舆情危机的无序、失控状加剧。运用社会心理学研究理论,通过大量案例事实分析新时代民众心态的负面呈现,概括网络舆情危机爆发的"新常态",在把握舆论引导的导向原则、遵循舆论自身系统规律、进行多元协同治理等基础上,建构网络舆论引导立体化模式,从舆论、民众心态、社会问题中寻求逻辑,力图最大化发挥网络舆论的社会善治功能。
Fully reflecting people's emotions,common senses and value orientations generated in the process of social development,public mindset is often regarded as a potential motivation for public opinion crises.The negative elements of the public mindset in the new era are presented as the ecology of public opinion field,which intensifies the disorder and loss of control of public opinion crises.Based on social psychology theory and many cases,this article analyzes the negative presentation of the public mindset in the new era and summarizes the"new normal"of the outbreak of network public opinion crises.By proposing to grasp the principle of public opinion guidance,follow the system law of public opinion and conduct pluralistic coordinated governance,this article tries to construct a three-dimensional model of public opinion guidance,to be fulfilled among public opinions,public mindset and social problems and to maximize the function of social governance through network public opinions.
作者
张金桐
王竞莹
Zhang Jintong;Wang Jingying(School of Culture and Communication,Hebei University of Economics and Business,Hebei Shijiazhuang 050061,China)
出处
《河北经贸大学学报(综合版)》
2020年第2期15-20,共6页
Journal of Hebei University of Economics and Business(Comprehensive Edition)
基金
河北省社会科学基金项目“河北省大学生新媒体素养现状、问题与解决路径研究”(HB15XW014)。
关键词
新时代
民众心态
网络舆论
多元协同治理
new era
public mindset
Internet public opinion
multiple collaborative governance