产推一体算法--基于当前网络剧和网络综艺生产与传播的构想

Content Production and Communication Mechanism:Based on the Current Content Production and Dissemination of Internet Series and Variety Shows

当前网络剧和网络综艺节目的内容生产与传播,历经单向内容生产和与之配套的广播式传播机制之后,进入以利基内容生产和社群传播为表现形式的二阶形态。而此阶段算法推荐的进一步完善伴随着物联网水平的提高,使得网络剧和网络综艺内容生产、传播、变现实现了完整的闭环。根据这一技术演进路线,文章构想了未来的网络剧和网络综艺内容生产与传播的三阶形态,这将会是一种基于人工智能与大数据算法的产推一体模式,硬件壁垒的打破和人力成本的大幅降低,使内容生产者可以为用户进行即时的个人定制生产,传播与生产也在消费过程中随时交互进行。

After going through the one-way content production and broadcasting dissemination mechanism,the current content production and dissemination mechanism of Internet series and variety shows has entered the Phase Ⅱ,which presents the form of niche content production and Internet community communication.At this stage,the further improvement of algorithm recommendation is accompanied by the improvement of Internet of Things,and the content production,dissemination and monetization of Internet series and variety shows have become a complete closed loop.According to this technology evolution route,this paper constructs the form of Phase Ⅲ of content production and dissemination of Internet series and variety shows in the future,which will be a production and recommendation integration mode based on artificial intelligence and big data algorithms.In this stage,with the breaking down of hardware barriers and the sharp reduction of labor costs,content producers will be enabled to produce personally customized contents for users in real time,and dissemination as well as production of contents will interact at any time in the process of consumption.