呈贡云腿月饼系列包装创新设计研究

RESEARCH ON INNOVATIVE PACKAGING DESIGN OF CHENGGONG MOON CAKESTUFFED WITH HAM SERIES

近年来,随着人们消费水平的提高,单纯的月饼包装已经满足不了消费者的审美需求,不仅月饼本身被赋予了新的内涵,对月饼的包装也提出了越来越高的要求,月饼包装设计需要体现地域文化、民族特色、历史意义等,因此月饼包装需要不断的创新。本文通过对呈贡特产云腿月饼系列产品包装设计的探索性地提出设计理念,以图形设计、色彩搭配、字体设计、包装材料加以诠释,探索出更好的设计方案,为了更新颖、更多样的向外传达呈贡本土的特色文化,并加以运用。

In recent years,with the improvement of people's consumption level,the simple moon cake packaging has not met the aesthetic needs of consumers.Not only is the moon cake itself given a new connotation,but also put forward higher and higher requirements for the moon cake packaging.The moon cake packaging design needs to reflect regional culture,national characteristics,historical significance,etc.,so the moon cake packaging needs constant innovation.This paper focuses on the theme of"innovative design of Chenggong cloud leg moon cake"series packaging design,and studies and combs the existing problems.It puts forward the concept of theoretical design of Chenggong cloud leg moon cake series product packaging design,and interprets it with graphic design,color matching,font design and packaging materials to explore a better design scheme In order to reach the local characteristic culture of Chenggong and make use of it.