数字媒体艺术设计在城市文化创意产业中的应用探讨

DISCUSSION ON THE APPLICATION OF DIGITAL MEDIA ART DESIGN IN URBANCULTURAL AND CREATIVE INDUSTRY

随着社会的不断进步,我国文化创意产业实现了快速发展,其中数字媒体艺术设计在文化产业发展上起到推动作用,需要明确其应用意义。本文主要研究的是数字媒体艺术设计,利用多媒体技术作为艺术载体,在建立艺术外在表现与人的思维和谐关系的基础上传递新的文化理念,通过数字媒体艺术设计,探讨应用于城市文化创意产业的策略。希望促进城市文化创意产业的发展,为城市文化建设注入新的活力。

With the continuous progress of society,China's cultural and creative industries have achieved rapid development,in which digital media art design plays a role in promoting the development of cultural industry,and its application significance needs to be clarified.In this paper,the main research is digital media art design,which uses multimedia technology as art carrier,establishes the harmonious relationship between art external performance and people's thinking,and transmits new cultural ideas.Through its digital media art design,to discuss the strategies applied to urban cultural and creative industries.It is hoped that it will promote the development of urban cultural and creative industries and inject new vitality into urban cultural construction.