秀洲农民画文化创意产品设计研究

RESEARCH ON CULTURAL AND CREATIVE PRODUCT DESIGN OF XIUZHOU RURALPAINTINGS

秀洲农民画又称秀洲现代民间绘画,其将江南的民间文化以最直接的方式呈现,形态丰富,题材多样,以夸张的造型、丰富的色彩、饱满的构图、朴实粗狂的风格展现了当地农民的风土人情,对研究江南的人文有着重要的学术参考价值。本文主要对秀洲农民画的色彩进行研究分析,在产品包装设计上进行创新设计和应用,赋予产品非物质文化遗产所具备的现实意义及文化价值,达到保护和传承传统地域文化的目的。

Xiuzhou rural paintings,also known as Xiuzhou modern folk painting,presents the folk culture of Jiangnan in the most direct way,with rich forms and diverse themes.It shows the local peasant's customs with exaggerated modeling,rich colors,full composition and simple and crude style.which is important for the study of Jiangnan's culture The academic reference value of.This paper mainly studies and analyzes the color of Xiuzhou rural paintings,makes innovation and application in product packaging design,endows the intangible cultural heritage with practical significance and cultural value,so as to indirectly achieve the purpose of protecting and inheriting traditional regional culture.