摘要
在现代社会发展过程中,网购已经成为一种主流购物方式,在大力培养高等实用型人才的高校里,物流管理专业的教学工作变得非常重要,这也对高职物流管理专业实践教学提出了更高的要求。大学生对市场营销课程的学习能够满足人们对物流日渐增长的需求。探析高职物流管理专业实践教学中存在的问题,对市场营销课程在高职物流管理专业实践教学中的运用方式进行研究,以提高高职生的实践能力和解决他们的就业问题。
In the development of modern society,online shopping has become a mainstream shopping method.In colleges and universities that cultivate higher practical talents,the teaching of logistics management becomes very important.This also puts forward the practical teaching of logistics management in vocational colleges.Higher requirements.This article analyzes the problems in the practical teaching of the vocational logistics management major,and studies the application of marketing courses in the practical teaching of the vocational logistics management major to improve the practical ability of the vocational students and solve the employment problems.
作者
张欢
Zhang Huan(Guizhou Vocational College of Equipment Manufacturing, Guiyang 551400, China)
出处
《黑龙江科学》
2020年第11期102-103,共2页
Heilongjiang Science
关键词
市场营销课程
高职教育
物流管理
实践教学
Marketing courses
Higher vocational education
Logistics management
Practical teaching
