文旅融合视域下德州董子文化旅游产品创新研究

Research on Dezhou Dongzi Cultural Tourism Product Innovation from the Perspective of Cultural Tourism Integration

对德州董子文化旅游现状进行分析,提出了文旅融合视域下德州董子文化旅游产品的创新思路。完善城市旅游品牌,利用线上线下媒体推广旅游产品,深化董子文化及周边旅游产品的开发。

This paper analyzes the current situation of Dezhou Dongzi’s cultural tourism,and puts forward the innovative ideas of Dezhou Dongzi’s cultural tourism products from the perspective of cultural and tourism integration.Improve urban tourism brands,use online and offline media to promote tourism products,and deepen the development of Dongzi culture and surrounding tourism products.