电子商务专业综合实训学生学习评价方式改革的实践与思考

Practice and Thinking on the Reform of Learning Evaluation Mode of Comprehensive Practical Training Students in E-commerce Major

电子商务专业的实践教学需要与时俱进,在学生的学习效果评价方面应该在客观全面的基础上确保其科学性和严谨性。本文通过实践的方式探讨了在电商实训过程中引入电商企业优化实训内容,并增加电商企业作为合作评价主体来提高评价的质量,最后借助于评价矩阵集结学生学习评价的结果,以数据为支撑完善了电子商务专业实训课程评价方式,本课程的实践证明,多维度的实训设计以及评价机制设计能够提升电商实训的效果。

The practical teaching of electronic commerce major needs to keep pace with the times,and in the evaluation of student learning effects,it should be scientifically and rigorously based on an objective and comprehensive basis.This article explores in practice the introduction of e-commerce enterprises to optimize the training content during the e-commerce training process,and adds e-commerce enterprises as the cooperative evaluation subject to improve the quality of evaluation.Finally,the evaluation matrix is used to gather the results of student learning evaluation.With the support of data,the evaluation method of e-commerce professional training courses has been improved.The practice of this course proves that multi-dimensional training design and evaluation mechanism design can improve the effect of e-commerce training.