基于移动社交网络平台的大学生思想引导新模式研究

A Study on the New Model on Ideology Guidance of College Students Based on Mobile Social Network Platform

移动通信技术与互联网的结合诞生了移动互联网思维。在此基础上,高校与时俱进,结合移动APP对大学生进行思想引导,主要衍生出群、官方微博与微信公众号三种思想引导平台。比较研究发现,大学生思想引导传统模式与移动互联模式在时间安排、监督、信息传播方面互有优势。通过结合两种模式,本文提出创新模式的三要素,包括移动端的数字内容发布、对应的线下主题活动设计与反馈机制的建立,对高校的大学生思想政治教育工作具有一定借鉴意义。

The combination of Internet and mobile communication technology gave birth to"Mobile Internet Thinking".On this basis,institutions of higher learning advance with the times.They combined with mobile APP to guide the ideological guidance of college students and have mainly invented three kinds of ideological guidance platforms:QQ group,the official Weibo and WeChat Official Accounts.The comparative studies found that traditional mode and mobile interconnection mode of undergraduates thought guiding had their own advantages in terms of time arrangement,supervision and information dissemination.By combining the two models,this paper presents three elements of the innovation model,including the digital content distribution of the mobile terminal;the corresponding offline theme design;and the establishment of the feedback mechanism.These elements have referential value to college students’ideological and political education work.