提升阿克苏红富士品牌效益研究

Research on Improving the Brand Efficiency of Red Fuji Apple in Aksu

提升农产品品牌效益有利于推动农产品科技发展,提高农产品经济效益,扩宽农产品销售渠道。阿克苏红富士苹果享誉国内外,本文从科技提升品质、品牌文化建设、政府引导企业发展、建立防伪标识、产业链完善等方面研究了提升阿克苏红富士品牌效益的策略。

Promoting the brand benefit of agricultural products is powerful to improve the scientific and technological development of agricultural products,improve the economic benefit of agricultural products,and widen the marketing channels of agricultural products.Aksu fuji apple has reputation at home abroad,this paper studies improving the brand efficiency of Aksu Red Fuji from the aspects of improving the quality of science and technology,building the brand culture,guiding the development of enterprises by the government,setting up the anti-counterfeit mark,perfecting the industrial chain.