互联网红利消退与消费升级下的新零售发展趋势

The New Retail Development Trend under the Internet Dividend Fading and Consumption Upgrading

在互联网红利消退和消费升级的大环境下,“新零售”已经成为零售业的新的发展常态。目前新零售发展受阻的原因有我国经济增速趋缓、零售实体店的天然劣势以及企业层面的决策失误等。通过对消费升级和线上线下零售的对比分析,可以发现新零售正呈现会员制,加强与实体零售、生产企业合作等发展趋势。

In the environment of Internet dividend fading and consumption upgrading,“new retail”has become a new normal for retail industry.At present,the new retail development is hindered by the slow economic growth,the natural disadvantages of the retail stores,and the decision-making mistakes at the enterprise level.Through the comparative analysis of consumption upgrading and online and offline retail,it can be found that the new retail is showing the development trend of membership system,strengthening cooperation with entity retail and production enterprises.