符号学视阈下傩面具民俗产品设计研究

A Study on the Folklore Product Design of Nuo Mask from the Perspective of Semiotics

池州傩面具作为刻画傩戏人物性格特征和面部神态的主要表演道具,蕴含着独特的文化底蕴和人文价值。傩面具特征符号元素在民俗产品设计研发中需遵循审美艺术性、文化传承性、设计创新性原则,其产品设计研究策略为仿生化设计、简练化设计和卡通化设计。

As the main performance prop to depict the characteristics and facial expression of characters in Nuo opera,ChizhouNuo mask contains unique cultural connotation and humanistic value.The creation of characteristic symbol element should follow the principles of aesthetic art,cultural heritage and design innovation in the design and development of the folklore product Nuo mask.The product design strategies are bionic design,simplified design and cartoon design.