面向老年用户的汽车数字界面交互体验设计研究

A Study on Interactive Experience Design of Automobile Digital Interface for Elderly Users

汽车驾驶的信息化发展趋势给老年用户驾驶体验带来了挑战。为了降低汽车数字界面交互难度,补偿老年用户机能衰退,需要从人机交互系统的角度优化数字界面的适老化、包容性等体验问题。在分析老年驾驶用户感知、认知、行为和情感等特征的基础上,结合马斯洛需求层次理论,提出了老年用户对汽车数字界面“感官审美-交互安全-情感体验”三维度需求层次结构;以“人-车-环境”的系统视角构建了面向老年用户的汽车数字界面交互体验设计模型;以车载中控数字界面为载体展开了设计实践,为老龄化社会的汽车数字界面交互设计提供借鉴。

The development trend of automobile driving information brings challenges to the driving experience of the elderly users.In order to reduce the difficulty of digital interface interaction and compensate for the decline of elderly users’body,it is necessary to make the automobile digital interface more suitable for the aged and more inclusive from the perspective of man-machine interaction system.Based on the analysis of the characteristics of perception,cognition,behavior and emotion of the elderly driving users,combined with Maslow’s hierarchy of needs theory,this paper puts forward the three-dimensional demand hierarchy structure of“sensory aesthetics-interactive safety-emotional experience”of automobile digital interface for elderly users.In addition,the design model of automobile digital interface interaction experience for the elderly users is constructed from the perspective of“man-vehicle-environment”system.Finally,the design practice is carried out with the vehicle central control digital interface as the carrier,which provides reference for interaction design of automobile digital interface in the aging society.