融媒体时代高校舆论引导工作创新研究

A Study on the Innovation of Public Opinion Guidance Work in Colleges and Universities in the Era of Media Convergence

融媒体技术的快速发展,使舆论传播具有隐蔽性、风险性、互动性,给高校舆论引导工作带来了巨大挑战。目前,高校在舆论引导工作上存在思想理念落后、资源整合不足、内容质量不高等问题。高校应把握正确舆论导向、建构舆论引导体系、打造舆情应对机制、加强人才队伍建设,提升融媒体时代高校舆论引导工作科学化水平。

With the rapid development of media convergence technology,public opinion communication has the characteristics of concealment,risk and interaction,which brings great challenges to the public opinion guidance work in colleges and universities.At present,there are some problems in the public opinion guidance work in colleges and universities,such as backward ideas,insufficient integration of resources and low quality of content.Therefore,colleges and universities should grasp the correct guidance of public opinion,construct the guidance system of public opinion,build the response mechanism of public opinion,strengthen the construction of talent team,and improve the scientific level of public opinion guidance in colleges and universities in the era of media convergence.