数据足迹视域下的南粤古驿道旅游地形象感知研究——以河源粤赣古驿道为例

Study on the Image Perception of Ancient Post Road Tourist Attractions in Southern Guangdong from the Perspective of Data Footprint——Taking the ancient post road in Heyuan,Guangdong and Jiangxi as an example

随着互联网技术的发展及自媒体时代的到来,移动互联网的旅游消费比例日益增长,游客体验交互效应及价值共创成为常态。旅游数字足迹挖掘与研究,有利于以游客体验核心价值、最佳利益为出发点,构建服务型企业管理制度层面的口碑及业界诚信,从而实现企业、员工与游客最终的共赢。基于南粤古驿道旅游地形象感知研究视角,选取河源粤赣古驿道为研究区域,运用ROST网络文本分析、百度指数等数据挖掘方法,从多维度、多视角开展旅游地形象感知研究,对河源粤赣古驿道及其沿线景区开发、游客满意度优化提供针对性策略。

With the development of Internet technology and the arrival of the era of self media,the proportion of tourism consumption of mobile Internet is growing day by day,and the interaction effect and value co creation of tourist experience become the norm.Tourism digital footprint mining and research is conducive to building reputation and industry integrity at the service-oriented enterprise management system level based on tourists'experience of core values and best interests,so as to achieve the ultimate win-win situation of enterprises,employees and tourists.Based on the research perspective of the image perception of the ancient post road in south Guangdong,this paper selects the ancient post road in Heyuan,Guangdong and Jiangxi as the research area,and uses the data mining methods such as rust network text analysis and Baidu Index to carry out the research of the image perception of the tourism destination from multiple dimensions and perspectives,so as to provide targeted strategies for the development of the ancient post road in Heyuan,Guangdong and Jiangxi and the scenic spots along it and the optimization of tourists'satisfaction.