基于眼动实验的网页分类信息优化设计研究

Optimization Design of Webpage Classified Information Based on the Eye-tracking Experiment

旨在探究网页界面中的分类信息设计对用户认知效果的影响规律,进而为分类信息的优化设计提供工效学建议和设计指导。基于分类信息两个设计特征,即整体的视觉复杂度和有无图标辅助展示类别信息,设计四个分类信息设计形式作为实验材料,使用眼动仪对目标搜索任务下用户的认知效果进行实验研究。结果显示:复杂度对用户认知有显著影响;图标差异仅对反映用户认知的感知易用性指标有显著影响。采用简洁的设计,辅以形象化图标对类别信息进行展示,可以提高分类信息设计水平。

This paper aimed to explore the impact of webpage classified information design on users’cognition under a search task,and to provide ergonomic suggestions and design guidance for classified information optimization design.Based on two design features of classification information,namely,the overall visual complexity and the presence or absence of icons used to display category information,four experimental materials were designed.Eye-tracking instrument was used to study on user cognitive effects under one target search task.The results show that complexity has a significant impact on user cognition.Icon difference only has a significant impact on the perceived ease of use.Therefore,both the use of concise design and supplemented by visual icon to display the category information,can improve the level of classification information design.