大数据对高校思想政治教育实效性提升的影响研究

Research on the Influence of Big Data on the Effectiveness of Ideological and Political Education in Universities

大数据时代需要与时俱进的思想政治教育,包括数据信息技术的变革要求转换思想政治教育范式,国家软实力的提升要求明确思想政治教育目标,"以人为本"科学理念的落实要求完善思想政治教育内容,全球化、文本和教学语境的变迁要求创新思想政治教育理念。融合大数据技术开展高校思想政治教育是新时代的新形态,从"多样性""及时性""平等性""共享性""交互性"中不断增强高校思想政治教育的实效性。

In the era of big data,ideological and political education needs to keep pace with the times,including the change of data information technology needs the transformation of ideological and political education paradigm,the promotion of national"soft power"requires clear ideological and political education goals,the implementation of"people-oriented"scientific concept requires the improvement of ideological and political education content,globalization and the change of text and teaching context require the innovation of ideological and political education ideas.The integration of big data technology to carry out ideological and political education in colleges and universities is a new form in the new era,and the effectiveness of ideological and political education in colleges and universities is constantly enhanced from"diversity","timeliness","equality","sharing"and"interactivity".