云南旅游市场民族文化同质化现象思考与分析

Reflections on and Analyses of the Homogenization of Ethnic Cultures in the Tourism Market of Yunnan Province

通过对云南旅游市场民族文化同质化问题的调查思考与分析,指出云南旅游市场在注重“硬实力”发展的同时更应提升“软实力”,应将民族文化视为一种独特的资源,在开发与改造云南旅游项目时将民族文化作为核心,遵循文化为先、开发有度的原则,整合当地资源留住民族地区人才,使云南的民族文化之旅成为展现民族文化多样性、融合性的舞台。

Based on the investigation and analysis of the homogenization of ethnic cultures in Yunnan tourism market,this paper points out that due attention should be paid not only to the development of“hard power”,but also to the construction of“soft power”.We should regard ethnic cultures as a unique resource.When we develop and transform the tourism projects in Yunnan,we should take ethnic cultures as the core.In these processes,we should put culture in the first place and develop the cultural industry moderately,integrate local resources and retain talents from ethnic areas.With these measures taken,it is expected that Yunnan's ethnic cultural tourism will be a stage to show the diversity and integration of ethnic culture.