论文创产品的设计与创新

Design and Innovation of Cultural Creative Product

目的 探索文创产品在新时期的发展机遇及其表现出的创新应用路径.方法 分析文创产品的概念及其在纪念性、功能性、沟通性方面所发挥的重要作用,结合文创产品近年的发展趋势和具体市场动向进行探究,挖掘当前文创产品在市场上现实存在的开发层次低、重观赏性轻实用性、同质化严重、推广欠缺等问题,对未来文创产品的设计思路进行整理,最后以文化视角开展研究,分析文创产品在推陈出新、与时俱进、引发共鸣等层面所做的创新性尝试,指出具体应用路径.结论 文创产品在发展过程中对美学特征、文化元素、人文精神等方面所做的全新的尝试使得各种文化元素可以借助有效载体渗透其中,产生新型文创产品,进一步丰富文创产品的形式与内涵.

The paper aims to explore the development opportunities and the innovative application path of cultural and creative products in the new era.The concept of cultural and creative product and its important role in commemoration,function,and communication were analyzed.Combined with the development trend and specific market trend of cultural and creative product in recent years,the problems of low level of development,emphasis on viewing rather than practicality,serious homogenization,lack of promotion,etc.of current cultural and creative products in the market were explored.The design ideas for cultural and creative product in the future were summarized.Finally,the researched was carried out from the perspective of culture to analyze the innovative attempts in terms of putting forward new ideas,keeping pace with the times and resonating to points out the specific application path.New attempt of cultural and creative product in terms of aesthetic characteristics,cultural elements,humanistic spirit and other aspects in its development process makes various cultural elements can permeate it by virtue of effective carrier to produce new cultural and creative products,and further enrich the form and connotation of cultural and creative products.