会议业要与大数据“共舞”

MICE industry must Dance with Big Data

新冠肺炎疫情对全球会议业造成的影响正持续发酵,传统会议业停摆,会议业所带来的营销赋能通路封锁。疫情突发性与防控常态化成为了永久性影响因素,市场的迫切需求驱动会议业在多变的外部环境与稳定的业务开展之间寻求突破,疫情伴随新机遇。伴随着5G、大数据、人工智能、移动终端等科技要素的成熟应用,会议领域通过持续引入科技力量不断提升服务质量。如通过整合分析多渠道数据信息,为会议策划者提供实时信息,实现更为精准与高效的资源匹配与对接。如随着互联网的发展,越来越多的设备接入到网络中,不仅为人们造就了更为多元化的应用程序,同时也促进了新的服务模式的诞生。

The impact of the Covid-19 pandemic on the global conference industry is continuing to ferment.The traditional conference industry is shut down,and the marketing empowerment channels brought by the conference industry are blocked.The outbreak of the epidemic and the normalization of prevention and control have become permanent influencing factors.The urgent needs of the market have driven the conference industry to seek a breakthrough between the changing external environment and stable business development.The pandemic is accompanied by new opportunities.