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董明珠转战直播间

Dong Mingzhu moves to live broadcast room
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摘要 全场3个小时,销量达到3.1亿。5月10日晚间,格力董事长董明珠现身由《中国企业家》杂志社、格力、快手联合发起的"让世界爱上中国造"直播间,开启了她的直播首秀,带货成绩令人咋舌。当破亿的消息传到直播间时,有记者问,"董总会不会有压力,因为下次直播的目标会更高?" 3 hours,sales reached 310 million.On the evening of May 10th,Gree’s Chairman Dong Mingzhu appeared in the“Let the World Fall in Love with China Made”broadcast room jointly launched by China Entrepreneur magazine,Gree,and Kuaishou,and opened her live broadcast debut,bringing shocking results.“I don't want to sell goods purely,but I want to share some views with everyone,including the development of Gree.”Dong Mingzhu admitted that the original intention of her live broadcast is to protect the interests of dealers,both online and offline,to reach good linkage.
作者 谢芸子
机构地区 不详
出处 《中国企业家》 2020年第6期69-73,M0003,共6页 China Entrepreneur
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