体验经济引导的旅游产品创新设计——以泰宁县为例

Innovative Design of Tourism Products Guided by Experience Economy:A Case Study of Taining County

在体验经济时代发展的背景下,旅游者对旅游产品的需求在逐渐地上升,参与体验的心理也越来越强烈,传统的走马观花式的旅游参观方式已经不能满足当前背景下旅游者和旅游产品之间交互的需求,因此传统旅游业中旅游产品的设计急需优化和创新。文章以泰宁县为例,基于体验经济,从旅游产品的构成要素上针对现有的旅游产品进行创新设计,以此来满足体验经济背景下旅游者的旅游需求,旨在通过对旅游产品的创新设计来有效提高当地旅游景区的知名度,为当地旅游业的发展奠定坚实的基础。

Under the background of the development of experience economy,tourists’demand for tourism products is gradually increasing,and the psychology of participating in the experience is becoming more and more intense.The traditional tour mode cannot meet the needs of interaction between tourists and tourism products.Therefore,the design of tourism products in traditional tourism needs optimization and innovation.In the article,taking Taining County as an example,based on the experience economy,innovative design is carried out for the existing tourism products from the components of tourism products,so as to meet the tourism needs of tourists under the background of experience economy.The purpose is to effectively improve the popularity of local tourism scenic spots through innovative design of tourism products and lay a solid foundation for the development of local tourism.