公共数字文化资源品牌建设研究——以“革命历史动j曼”项目为例

Research on Brand Building of Public Digital Cultural Resources:A Case Study of the Revoluti on ary History Animation Project

公共数字文化工程立足中华优秀传统文化和革命文化,以现代动画为载体,原创“革命历史动漫”并制作完成了多个系列作品,成为拓展公共文化服务,面向青少年弘扬革命精神、培育道德情操、树立理想信念的创新形式。文章阐述了“革命历史动漫”项目的建设背景、价值形态、创作特点和服务推广,并对其未来发展提出思考与建议,期望为更多公共文化服务机构参与其建设提供一定的经验参考。

Based on the excellent Chinese traditional and revolutionary culture,the public digital culture project creates the original series of Revolutionary Historical Animation,offering an innovative way to promote public cultural services,carry forward the revolutionary spirit,cultivate moral sentiments and foster ideals and beliefs among the youth.This paper summarizes the construction background,values,creation characteristics and service promotion of the Revolutionary Historical Animation,and puts forward suggestions for its further development,hoping to inspire more public cultural servers to take part in the construction.