认知传播的理论谱系与研究进路——以体认、境化、行动的知觉-技术逻辑为线索

The Theoretical Pedigree and Research Approach of Cognitive Communication Based on the Perception-Technical Logic of Embodiment,Contextualization and Action

社会科学领域研究兴起"具身认知转向",传播实践与认知发生藉由"具身"内涵达成逻辑自洽。认知传播的理论谱系一方面源于心理学、语言学、哲学对"认知"的多视角阐释,另一方面则在以技术现象学为路径的媒介环境学派研究中形成认知与传播交叉研究的理论雏形。借助伊德"人-技术-世界"的技术哲学范式,可以将认知的"黑箱"机制转化为与身体、环境、行动三个关系面向的知觉范畴,再纳入媒介作为桥梁的知觉-技术耦合逻辑,形成体认(具身认知)传播、境化(延展认知)传播、行动(生成认知)传播的认知传播学三大研究进路。

The rise of"embodied cognitive turn"in the field of Social Sciences,the communication practice and the cognitive occurrence reach the logical contact through the connotation meaning of embodied.On the one hand,the theoretical pedigree of Cognitive Communication originates from the multi-angle explanation of cognition in philosophy,linguistics and psychology;on the other hand,it seeks the theoretical embryonic form of cognition and communication crossover research in the path of Technological-Phenomenology initiated by the Media Ecology school.By virtue of the Ethno-Techno-World pattern from Technical-Philosophy paradigm which was put forward by Don Ihde,the Black-Box mechanism of cognition can be transformed into the perceptual category of three aspects related to the body,environment and action.Then,the Perception-Technology coupling logic of media as a bridge is included to form three research approaches of cognitive communication,namely,experience(embodied cognition)communication,contextualization(extended cognition)communication and action(generative cognition)communication.