摘要
市场经济的蓬勃发展为云南省户外体育产业的发展带来了新的机遇和挑战,用现代管理学的SWOT分析,对云南省户外体育产业的发展前景进行综合分析,客观的阐述云南省户外体育产业发展中存在的内部开发优势和发展劣势、外部机遇和发展威胁,并提出与时俱进的建议,扩大内部发展优势,减小劣势,把握外部发展机遇和规避威胁,意义在于为云南省户外体育产业的发展提供更多的理论依据。
The vigorous development of market economy has brought new opportunities and challenges to the development of outdoor sports industry in Yunnan province. With the SWOT analysis of modern management, this paper makes a comprehensive analysis of the development prospect of outdoor sports industry in Yunnan Province, objectively expounds the internal development advantages and disadvantages, external opportunities and development threats existing in the development of outdoor sports industry in Yunnan province, and puts forward the development trend with the times The significance of the study is to provide more theoretical basis for the development of outdoor sports industry in Yunnan province.
作者
王云艳
金黄斌
白银龙
Wang Yunyan;Jin Huangbin;Bai Yinlong(College of Physical Education,Yunnan Normal University,Yunnan Kunming,650500)
出处
《安徽体育科技》
2020年第1期20-23,共4页
Journal of Anhui Sports Science
基金
云南省哲学社会科学研究项目《云南户外新兴体育产业发展模式与机制创新研究》,项目编号:QN2017050。
关键词
云南
户外运动
体育产业
SWOT分析
Yunnan province
outdoor sports
sports industry
SWOT analysis
