高校融媒体中心建设研究

On Construction of the Converged Media Center in Colleges and Universities

融媒体中心建设是高校宣传工作的创新实践,在实现加强师生思想引领、做好意识形态工作,打通信息沟通壁垒、共享人力物力资源,协同开展对外宣传、提升高校社会影响方面具有突出优势。高校融媒体中心建设模式具有特殊性,常采用自上而下顶层设计模式、平行交互信息沟通模式、由内向外辐射宣传模式。为保证融媒体中心落地,高校需形成一套完整的建设机制,对原有校媒进行空间、组织、队伍上的融合,并在制度、技术上予以保障。

Construction of converged media center is an innovative practice of publicity in colleges and universities with outstanding advantages in strengthening teachers'and students'ideological guidance,making ideological work better,breaking through communication barriers,sharing human and material resources,cooperating with external publicity and enhancing the social impact of colleges and universities.The particularities of construction models of converged media center in colleges and universities are:adopting the top-down model to design the plan of publicity,the parallel model to exchange information,and the radiating model to improve communication with media out of campus.To ensure construction of converged media center,it is necessary for colleges and universities to form a complete set of mechanism to integrate space,organizations and teams and guarantee it in terms of system and technology.